What Hosting Best Suits My Business [ep 45]

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The speed of your website is such a hot
topic these days. Google has made it a ranking factor in SE, or so they say and
and certainly for ads you get a quality score of your page for how fast it can
load. So how much of your hosting contributes to site speed? Sure, I’ve
talked a lot about your site speed in relation to your install of various
software and what makes that fast, but let’s look at some hosting options.
Everyone goes… arhh you need this type of hosting and this type of hosting but for
various business in various sizes it makes a whole lot of difference as to
how to approach. And we take the approach of start small and grow with your
audience. So keeping a very close eye on your audience
and your numbers each month, you’ll get an idea of the type of hosting you need.
There are some very very large businesses that have a regular flow of
traffic that don’t need really high-end hosting. But there’s others that
absolutely do need high-end hosting and here’s why. So let’s just take a quick
look here is a web server sitting somewhere out in a server farm somewhere and it has your your website on it. Now in most cases if you’re in a very basic
environment paying a basic per month fee you might even not even be paying a fee, you know five bucks a month or whatever that is, you’re in a shared
environment! So what a shared mean? Well it means there’s possibly hundreds, if
not thousands of web sites all sitting on the one server. So what that means is
when you are when you’re sending traffic out to and getting lots of traffic to
your website, then this influences the other websites on there as well. So if
one of these other websites gets the lots of traffic there’s an influencing
factor that slows the whole ecosystem down. It is not great for growth, not
great for business. So what are the next variations? I’m going to call this “private shared” if you like. So similar to similar to this model but on a much
smaller scale, so you actually know how many other sites are kind of on your
server or on your resellers server or on your web developer has is serving maybe 50 sites on here it has a lot more control over
this sort of behavior. So this sort of behavior doesn’t necessarily happen on
it can, but to a much lesser extent. So that’s private shared! The next step up
is to go to fully dedicated so what is dedicated you actually are the only
website that sits on that web server box that little computer in the rack you are
the only site on that server. Now that is fantastic! You get a lot of control but
what happens when it starts to ring off the hook even more. The pluses and
minuses of this is you need to look after it so how has it managed and I you
are you going to self-manage so there’s various bonuses to that. Whether it’s
managed by someone you’re obviously paying them a fee per month to keep
everything up to date and keep your security model in place, or, they just
hand you the box and new control it. that’s a can be quite a high-risk maneuver it
can be cheaper but higher risk So there’s dedicated, now there’s a lot of chatter about cloud. So what is what
is cloud hosting so the variations of you know Azure and Amazon so how this
works is you have a little spot on a cluster of computers so this just runs
along and if you get a lot of traffic then your server can start using the
resources of this server. then it can start if it rings off the
hook again, it can start using the resources and so forth they call this
elastic.. elasticity of your site so it can expand use those resources when it
needs to and then contract down. Very good, but you’ve got to manage it and
like this you’ve got to either self manage it or pay someone to manage it. So all in
good in theory and everyone can say hey you need this, but do you actually really
need it. And this is something to think about. To give you a description about
why you need particular hosting is this. So imagine your website is behind a door,
the door is the hosting facility if you like – the big factory where all these
servers are all stacked up. And you’ve got these people lined up to come to
your site during the day. Now in a normal circumstance, this first person would
come along to your site and ask for information and your site goes back
and starts to process that information of passes the information back. Happy
days, happy client! The next person turns up and does exactly the same thing the
next person the next person the next person. In that general flow of things
that is very very standard behavior. You don’t need a very heavy load server for
this sort of behavior and this is why a lot of sites do not need dedicated
servers or cloud servers because this is very standard behavior. However when you start to go and look at this scenario… of everyone coming to the door at once and
asking this person is asking this person is asking everyone’s asking all the time
this server has to go down and do some stuff over here and then feed it back to
the crowd and then so you can see the guy at red back here he’s not going to
get that information that’s actually failed because the server hasn’t been
able to keep up. So what happens is we need to start adding more resources to
this type of scenario and this is where the elasticity of the cloud comes in
play. So basically if you’ve got more servers down here, then if you are your
little website saying here it can start to use these resources to respond more
quickly. So you can see if you’ve got a lot of users all coming at the same time
to your site then you’ll need cloud to be that elastic resource control. If you
have only a few but they need to do a lot of stuff process a lot of
information interact with a very large catalog that uses a lot of resources.
Then you used has to have the same sort of scenario, many more resources to serve. So this is how you work out whether you need either cloud or shared or private
or dedicated is that sort of resource usage. So you also calculate your hosting
on support are they going to pick up the phone everyone just sort of sits there
hosting in the background without even thinking about it.
But only when it turns to poo do you go ah man I need to talk to my server, so if
you’re paying a very cheap price for your hosting perhaps that support is
only via chat or not even chat at all only via email and the takes three days
for them to do anything so this is where support is very
important. Security is highly important , location perhaps is it in Australia or
the US or know how does that work. And the management of that is it
fully self managed by yourself or fully managed by the facility itself. So
there’s a lots of different options and it’s how you prioritize that for your
for your particular business. if you’re an e-commerce you’re going to need
something a little bit more solid. If you’re high-traffic, learning platform
perhaps that has a lot of people, then you’re also going to need that bigger
resource. So you can see the variations that dictate how much you know your
servers are willing to respond. If you think your site is running a little bit
slow it’s actually running really slow and
not actually serving your customers evening a nice user experience then it’s
time to think about your hosting.

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