Video SEO: 5 Ways Video Can Boost Your Website Ranking

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– In this video, I will show
you the five ways video content can help skyrocket your
search engine rankings. Welcome, I’m John. Did you know that
according to Forrester’s, a webpage which has a video
on it is 53 times more likely to rank on the first page of
Google than a page without it? Why is this? Well, that’s exactly what we’ll
be exploring in this video. (techno pop music) But before we begin, make sure you like, share,
and subscribe to our channel so that every time we
release one of our videos to help with your video
marketing, you get notified. And in the comments below, let me know if you are using video as
part of your SEO strategy. Yes or no? So let’s get started. Factor One: Videos can rank
directly in search results. The first and probably the
most obvious way video can help with your search rankings is that your videos can rank directly in Google’s search results
independent of your website. Over the last few years, Google has been giving
a growing importance to video in its search results. If you do some common Google searches, you will notice videos
appearing on the first page. And what’s more, most of the videos appear near the top of the search results which is a trend that
is likely to continue. Alongside this, you’ve probably noticed that Google has a Videos tab at the top of its search results as well which shows results only for videos. So if you’re publishing videos as part of your content strategy,
you’ll also have a chance of ranking in these search results. These are typically, for most niches, a lot less competitive to rank for when compared to ranking in
the text-based search results. Some of the factors which affect how well your videos directly rank in Google’s search results include: Your video’s heading, description and tags which should be relevant to the keywords you want to rank for, the quality and relevancy of
your video content itself, the strength of the back
links pointing to your video, and some lesser known things such as Google’s video schema mark ups. Factor Two: Increase in time on site. The time your website visitors spend on a page of your website
is known as Time on Page. And the time your website
visitors spend on your site as a whole before leaving it
is known as Session Duration. Both of these metrics are available in your Google Analytics panel and are indicators Google uses to help determine how people
are engaging with your website. Basically, the more time people
spend on your landing page and the longer they spend
on your website as a whole, the better Google thinks you are meeting your visitors’ needs. And as video is proven to increase the time people
spend on your website, video will naturally benefit
your SEO efforts on this front. To understand this point
better, here at Spiel, we recently took the time out
to survey 60 SEO professionals who had actively started using video as part of their SEO strategy. The survey’s aim was to help find out what impact video content
had on their SEO campaigns. And guess what we discovered? A whopping 93.3% of the SEO
professionals we surveyed had noticed an increase in Time on Page after they had started
using video content. In the description below, I have included a link to our survey so make sure you check it out! Factor Three: Reduction in bounce rate. Bounce rate is another metric
that Google actively uses to determine how engaging
and relevant your website is. Bounce rate is defined
as the number of visitors who leave your website after
visiting just one page on it. If your bounce rate is very high, Google assumes that your web pages are not satisfying the
needs of its users very well and will eventually over
time lower your rankings. Adding video to your landing page can be a great way of
reducing your bounce rate. This fact has been observed
in numerous studies such as the one conducted
by Content Analytics that found that bounce
rates for video blogs is on average around 34% lower than the rest of the
pages on the same site. And our very own SEO survey found that of the 60 SEO professionals
that we surveyed, an impressive 63.3% had noticed a direct improvement in their bounce rates after adding video content to their sites. So, in a nutshell, if you are struggling to decrease your website’s bounce rate, adding engaging video content
could be a good solution. Factor Four: Increase in brand strength. As often mentioned by leading SEO gurus such as Neil Patel and Brian Dean, your brand strength has
a significant impact on your search engine rankings. All else being equal,
Google will rank websites with a stronger brand strength higher than those lacking
in a strong brand. Two important factors
which help Google determine a website’s brand strength are: The number of brand related searches which are performed for your website, the amount of direct traffic
your website generates. Let’s look into how video
can help with both of these, starting with brand-related searches. Video is great for increasing
your brand-related searches. This is because if people
have watched your videos on social media platforms such as YouTube, Facebook, and LinkedIn, they’re more likely to search
your brand to learn about you. Makes sense, right? Another important question
we asked in our survey was after using video content, had
the SEOs notice an increase in brand-related searches
for their website? And the result? 70% of SEO professionals had noticed a direct clear improvement in brand-related searches
after adopting video. Again, pretty impressive, right? In regards to direct traffic, according to Brian Dean of Backlinko, this is something that Google
does give importance to in its algorithm. Think of it this way. There are two websites which
discuss a particular subject, let’s say snowboarding, and one gets over 100,000
direct visitors a month and the other, only a few
hundred direct visitors a month, which is Google likely to view
as being a more trustworthy source of information on that topic? And it’s no surprise that publishing video content
regularly on your website and social media channels
is likely to, over time, lead to a lot more direct
traffic to your site as a growing number of people start engaging with your content. Factor Five: Increase in backlinks. We all know that the more
good backlinks a website has, the better it will rank in search engines. But good backlinks can be
notoriously difficult to acquire which is why most people struggle with it. But surprisingly, not many people think of using video specifically as a way to acquire more
high-quality backlinks to their content. Did you know that according
to the SEO whizzes at Moz, content that includes video usually attracts a whopping
three times more inbound links than content without video? So if you aren’t using video as part of your link building strategy, you are likely to be missing out. But don’t worry. In the not-too-distant future,
we’ll be releasing a video which will cover some of
the most effective ways to use video to acquire
good quality backlinks so make sure you stay tuned. I hope you found this video insightful and that it inspired you to
consider creating video content to support your SEO efforts. If you have enjoyed it, then please also remember
to subscribe to our channel so that you get notified each
time we release more content. And if you need any further
help with your video marketing, then you can get in touch
with us here at Spiel at www.spielcreative.com Thanks for watching.

3 Replies to “Video SEO: 5 Ways Video Can Boost Your Website Ranking”

  1. Hesham Alaoui says:

    Great tips!

  2. Mind Spark says:

    Nice video

  3. birty box says:

    Thanks

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