(gentle music) It’s a privilege to be a Black business in a city that I’ve grown to love. Being the first generation
here from the West Indies it’s important for us to be a
part of the historical impact that comes with DC. I’m Sherika Wynter.
– I’m Shallon Thomas. And we’re the founders of T|W Tote. (gentle music) I was headed to work
in a full suit and tie and I caught my reflection in a mirror and realized I had a silly
paper bag full of lunch in my hand.
(laughter) And that’s when the T|W Tote was born. (gentle music)
(zipper opening) One of the issues we had as a
business is just understanding what happens next. We knew there was a market out there, but unfortunately nobody really knew us. (gentle music) Attending Grow with
Google workshops helped us learn smarter ways to
optimize our business as well as be found online.
(gentle music) They dropped a lot of nuggets on us. From trends to insights, it really helps us to better
understand our customers in a competitive space.
(gentle music) The mission of our program
is to level the playing field for Black and Latinx small business owners within local communities. We wanna help them grow their business, and reach more customers online. (gentle music) Integrating that product into the culture is why people love the brand. It’s really a community
where people are supporting each other openly and honestly. You know that’s really important
to us because we develop other people around us
and push them to be great. And in return your company
ends up being great. I mean as a minority woman it’s scary. Because we’re laying the concrete and it’s not dry yet. But knowing that this could
be the beginning of something for other people, it makes us keep going. We’re not gonna stop. (gentle music)