Keynote Analysis | Boomi World 2019


>>Announcer: Live from Washington, D.C, it’s theCUBE. Covering boomi World 19. Brought to you by boomi.>>Welcome to theCUBE’s
coverage of Boomi World 2019. I’m Lisa Martin, with John Furrier. John, it’s great to be back
hosting Boomi World with you, in DC this year.>>Last year in Vegas, this year in DC, a lot of government business, a lot of public sector, a lot of Tech for Good
going on in the keynotes, boomi continuing to take their culture, expanding this cloud
mindset and service model, low-code, data integration
unified platforms. Boomiverse, a new introduction. A lot of great announcements. A great company. I like Boomi.>>I do too. The energy here is great. You know, Boomi world 2018
was only 11 months ago, John, you mentioned we were in Vegas, and they have added another
1500 plus new customers. Now they’re over 9000
customers in 80 countries. 580 partners, and customers
across every industry. I had a great opportunity to speak with about a dozen boomi
customers in the last week. And their boomi fandom
sounds kind of silly, but it’s really true. What they have enabled
their customers to achieve, like this morning we heard from the American Cancer Society, for example, Gilead, Leading Hotels of the World, and it is really enabling
business to transform.>>Yeah, you know Dave, Alonti, and I, we started covering the
Big Data world in 2010 when we first started theCUBE. You know one of the
things that they observed, in the research was, that the value was going
to be created and captured by practitioners. Not so much vendors selling
product at that point, but with cloud computing, you know, the theme of Boomi is
business outcomes accelerated. And the big trend that is driving it is that practitioners who
are launching products, either in the cloud or on premises. They’re the ones who are
getting the value out of it. So, what’s happening is you’re seeing with the ability to start projects
quickly, small projects, the number of projects a company has in their digital
transformation is increasing. This is the mega trend. And from those projects, whether it’s a mobile
app or a SaaS solution, or anything, it’s throwing off data. So, what’s happening
is you have this trend of more projects, with the need to get
them up and running fast, getting to value. And that is where boomi’s
kind of hit their sweet spot, because they got a
platform that allows people to launch projects fast, small, medium, or large projects, and get them done quickly. And that’s throwing off value, but from the value, not only is the doubling
down of those projects, it’s the data. So, the unification of the data, and integrating it in, it really kind of is a
Nirvana for a business owner, a developer, or an application, because the platform
allows that to happen. And that’s where this
new world of cloud 2.0 was kind of hitting its stride right now, and that’s why companies are
getting to profitability, and the old model of
“get growth at all cost” end with losses, like we
see in the public markets, we work, and other unicorns. They’re just investing to take territory. And the profits aren’t there because they’re not enabling
those kinds of outcomes. So I think boomi’s in a nice spot. It’s a nice portfolio for Dell, to have this company. I think it’s going to be the next Pivotal. I think what Pivotal did
with Dell Technologies was a big part of their growth. I think, and they were very successful. Went public, and then they
ended up getting bought back by VM Ware and Dell Technologies. I think boomi’s the next rising star in the Dell Technologies portfolio. They won’t say that publicly. They won’t say it on the record, they won’t even admit it privately, but that’s kind of what’s going on.>>Well, when we were at Dell
Technologies World, John, covering theCUBE with
two sets for three days, Michael talked about, Michael Dell, talked about boomi as the number one cloud
integration platform. And as the iPads market has
evolved in the last 10 years, it’s gone from needing to
connect cloud to on-prem, but now it’s cloud, on-prem, it’s edge. And boomi’s uniquely positioned
as this single instance, multi-tenant cloud application
delivered as a service, and as Chris McNabb, CEO of boomi says, who will be on momentarily with us, “Our unfair advantage is our customers.”>>Yeah. And the customers are
all leveraging the platforms we just talked about, the
outcomes with the projects. But here’s the other
advantage that boomi has. They have an anonymized data model where they get the benefit of
the collective customer base. The collective data can
give them better insights, and companies that are successful, that have gone public recently, Copa Software, and others,
these guys are using the data to create more advantage
for their customers. Again, this is one of
those nuanced points, but that is where the value is. The value is in the data. Data is the new software. And this is where the advantage is. And it’s interesting, Michael
Dell is interested in boomi. I asked him around 2014 outside of VM, where the crown jewel of Dell. I said, “what are you interested in?” and he said “Pivotal.” And he was geeking out on Pivotal because he saw the value of Pivotal. Last year I asked Michael Dell, “What are you interested in now?” and he said “boomi.” And I think he sees boomi as a key element in that bringing the glue together for the overall Dell Technology platform.>>Well, there’s a great story how when Dell was
acquiring many companies, not too long ago, boomi was really the
center of that universe for facilitating these integrations. You talk about data, we talk
about it John, at every show. Customers do as well. Whether you’re calling
it the new oil, gold, the lifeblood currency of an organization. If it is siloed in
hundreds of applications, and a business cannot trust, where’s my single source of truth? Its value cannot be harnessed. One of the things boomi does really well, with Master Data Hub is to allow, I think they said they can connect now with over 1500 endpoints, like Salesforce, NetSuite for example. Allowing customers to synchronize
data between applications, dramatically transforming everything from customer or employee onboarding to a call center experience.>>I think the digital transformation is a topic that has been
talked about ad nauseam. It’s been kicked around,
it’s become a cliche, but when you look at
digital transformation, it’s people processing technologies. And the process and technology side? People have good visibility on what the options are out there. You’ve got cloud, you’ve got on-premise with a lot of software defined stuff. But the people equation is interesting. We were just at Red Hat’s
Ansible fest last week and in the automation
space on the DevHub side the people are actually getting
the outcomes that they need. That value piece we were talking about, that’s the third leg of the
stool of digital transformation. So, Dell Technologies has boomi, which hits that spot directly. The people here are achieving
the outcomes that they want in their projects, they’re
getting that value. That energizes the people
component and helps the cultural shift on digital transformation. So, I think, the people
aspect of what boomi’s doing is super critical. That is the final chapter
of digital transformation. People process technology,
processes are being automated, the technology is there,
it’s the people equation, and they’re doing it.>>You’re right, they are doing it. And that’s hard. A number of customers of boomi’s, that I spoke with yesterday, talked about one of the main,
I would say to customers, “What were the business differentiators? What were the technical differentiators?” And a lot of them will talk about boomi’s cultural alignment
with their own culture as really standing out
considerably against their piers. You and I were talking
before we went live about just the atmosphere in the Keynote, some of the tongue-in-cheek, they are really people
helping other people, and you get that feeling. But customers are talking as well about dramatic transformations
to their productivity that they actually didn’t even
expect to get, when they said “we need to integrate Salesforce with a transport management
system” for example. And wow, suddenly we are saving whatever it’s x number of clicks, that really starts to snowball in terms of hours saved per person,
per month, per year.>>And I think what’s interesting
from the Keynote today is it builds on last year’s boomi where we asked Chris Port,
the COO, and the CEO as well, what their strategy was,
what they’re investing in. They said, “We’re
investing in the product.” And they continued to
invest in the product and now with AI and the voice integration, voice enabled or voice
accessible data sets, you’re starting to see
that integration piece go another level. I think that’s interesting. That sets the table for the
AI stuff that they’re doing. I think that’s going to be, again, leveraging that unified data set. That to me is a big deal. I think that’s the top story here, is that you start to see a product focus, using the data, having those data integration points with voice and other mediums, and if they can get that right, then that’s a nice automation layer. That’s going to be where the
next level of value for boomi is going to be created. And their challenge is,
they’re a small team. They hired 750 people, in Q2 of this year. They’re hiring more
people, so can they kind of keep the rocket ship going
on the customer growth? Then again, it’s a SaaS Business Model, it’s a unified data set, so
I like their fundamentals.>>So, you’re talking about AI and one of the big announcements
came out this morning that Chris McNabb, CEO, talked
about, with extensure, is what they’re doing to partner together to enable conversational AI. And one of the women from
Extensure who was on stage, will be joining us later today, and I loved how she and
Chris were talking about, we all interact with AI. Whether we’re calling an ISP
or some sort of call center and you’re screaming
“agent” into the phone because it’s really
starting to frustrate you. One of the things I had a mind
shift on earlier this year, while covering a show for theCUBE, was, “Hey, that’s
actually our opportunity, as regular folks on the street, to help the models learn and train.” And what they showed
today on that fun demo was how they’re actually talking
to Bee, the boomi bot, about looking at, for
example, employee onboarding. What percent complete is
at, what needs to be done, and how can I actually
use voice recognition to get other processes
within the organization, across business units, done. I do, though, think “What about
somebody like Meryl Streep who can do all these different accents?” When conversational AI comes up and it’s going to recognize
your voice as a footprint, that was one thing that I thought of. “How are these people that have great ability to mimic
accents going to do?”>>When they’re as big as Amazon they can get the celebrities. Because Amazon just had Alexa now, as the voices from celebrities. I think it’s pretty cool. I think one of the things that I think is important to talk about
in this Keynote, was, my key take-away was,
they hit the core themes. Unified data set, which is their value. Multi-cloud. Global customers. Eco-system partners. Low code. Developer environments are
changing and developing fast. And data integration. This is the key areas of topics, and what they announced here on stage, was the voice accessible data services that’s secure and scalable, more low code conversations, projects are being deployed faster, and this transformation journey. And I think, if I look at boomi outside of those strengths
I just mentioned, I think their challenge,
Lisa, is going to be, can they foster the eco-system, can they build those
blocking and tackling things that they need to get
done in the marketplace, on the go to market. Obviously the customer growth is there. Can they develop that eco-system? Once that eco-system is
developed, then you’re going to start to see more action there. But, it’s still small. They’ve got to do some more work.>>But I think the momentum is there, and we should definitely
point out that we are in D.C. Which is symbolic for boomi. Just a few weeks ago in
August they announced FedRAMP Authorization. They are, not the first, but
one of the first iPaaS vendors in the FedRAMP marketplace. But it’s something that Chris McNabb, looking at my note here,
said this morning, was they were the first iPaaS vendor to get certified in five months. And their competitor, I have
a feeling I know who it is, took 18 months. So, they’re proud of that. But he also said, in something
that we can unpack with Chris McNabb a little bit later today, is that the FedRAMP certification, the availability in the marketplace opens up even more opportunities,
not just for Federal, from a security, from
a privacy perspective.>>Yeah, this is a big story. I think this is going to be a subtext, because they have all
their other announcements. But that FedRAMP
certification in record time, as you pointed out, is significant for a couple of reasons. We’ve been following the
government transformation since the CIA deal of AWS
and the recent Jedi contract, which we’ve been talking a lot about, really points to the
modernization of the government in the procurement. And the government is going
through its own transformation, and the ones that are being successful, the ones that have all the
attributes that boomi has, cloud based, unified data sets, security built in, these are the fast track to
the modern infrastructure. That’s what the government is doing, so I’m expecting a lot of D.C. business, and I think it’s kind of not
a fluke that they’re in D.C. Here for a reason, they’re
here to do some business, they’re doing work with veterans, they’re doing work with
American Cancer Society, among other things, but the government, I think they’re going to do
a lot of government business, because once they get that certification, that’s going to open up a ton of business and we’ve seen the
government is leaning towards modern architectures. Not the old school Oracles of the world. That is definitely changing and I think they’re in a good position.>>You’ve brought up American
Cancer Society and veterans. Two things that are near
and dear to my heart. And it was great to see, one, how boomi is working
with American Cancer Society, their COO was on stage, he will be joining you
and I this afternoon, about how they are leveraging boomi for, I think they call it Service Match, to match cancer patients
with Uber and Lyft drivers to get people to their treatment and back. And how that was enabled by boomi, I just thought was the
story that will resonate with every single person
regardless of where you live, what industry that you’re in. That’s transformative
and that’s such a service that is so critical.>>That points to the
validation of the trend we were just talking
about at the beginning. The trend about getting
projects off the ground, isn’t about some IT department. It could come from someone
who sees an opportunity to solve a problem in the business, or their mission in
this case, your example. This is huge, because the
time to value is faster. So it’s not an IT lead thing, it’s a business or mission driven outcome. So throwing an app
together and meshing up GPS and other things to provide value, that’s where the action is. That’s why there’s so
much action in cloud. That’s why boomi is doing so well, because they’re hitting that mark right there. It’s not hard to do.>>You know time to value can
be one of those, as a marketer, how do you actually measure that? But we’re seeing it.
>>John: Results!>>Exactly.>>John: It works.>>We’re seeing that in so many
different use cases of boomi in so many different
industries, whether it’s American Cancer Society, or Skye powering internet
and services for customers…>>But Lisa, listen, this is
a big thing that people always whitewash and they try
to hide the ball on. And we’re now living in a transparent era of a modern infrastructure
and these applications, you cannot hide the ball on success. It either has value or it doesn’t. It has value in throwing off revenue, because people pay for
value, and if it’s being used from a mission standpoint,
that’s undeniable. So what’s happening now
is that the new KPI’s are, “success can be defined”. And you have enough KPI’s
and dashboards, they say, “hey, are people paying for it?” Boom! Top line revenue. Bottom line profit. Usage on apps. So, there’s no more people
fudging the numbers, or trying to hide the ball on whether a “project” was successful. I think this is going to change
the landscape significantly.>>It is. And we’re going to unpack
all of that today, John. We’ve got a whole bunch of
the boomi execs on today. Some partners and some customers as well. So, guys stick with us. John and I have a great full day packed. Lisa Martin with John Furrier. You’re watching theCUBE
from boomi World 19.


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