Google Ads Tutorials: Building successful Display creative


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[light music ] Responsive display ads are a form of asset-based
ads that show up on the Google Display Network. An asset is part of an ad, such as a headline, description, image or logo. To create responsive display ads, you upload assets into Google Ads. Then, machine learning algorithms combine
these assets in countless combinations while continuously optimizing for performance. In this video, we’ll review creative best practices
for responsive display ads in order to reach customers
and drive performance. Include the recommended number of assets. To drive the best results, use the recommended number
of assets for each asset type: Five headlines five images five short descriptions, a one to one logo, one long headline, and your business’s name. Ensure that all short headlines, long headlines, and description copy, are distinct and can be used interchangeably. Use high quality images. Images are the most crucial
element of responsive display ads. They help customers understand
your business, products and brand. You can upload your own image
or choose from Google’s library. For the best results, avoid images that are blurry, skewed, or use excessive filters. Images should not have round edges, or borders, nor should they include a mirrored image. Don’t overlay a logo, text, or button on top of your image. This includes button overlays that lead
customers to click play or download. And lastly, avoid displaying products over
digital composite backgrounds, including an all white background. Create unique and effective copy. Your long headline to demonstrate
your brand or product’s value proposition in a way that’s interesting and useful to customers. It should be able to stand alone
without the support of a description. Create short headlines that are unique and compelling. It’s best to spell out your offer, rather than repeating your business
name in the short headline. Descriptions should be written to complement short headlines. Articulate your value proposition clearly, rather than writing descriptions that
include very little detail on business value. Uploading your logo. Upload your business’s logo in both,
one to one and four to one aspect ratios. Ensure your entire logo is centered and
not too close to the edge of the image. Avoid adding small text in your logo, and don’t add additional flair or
details that aren’t usually a part of it. Transparent logos are preferred, but white backgrounds are also acceptable. Your business name. Enter your conversational brand name
rather than your business’s full legal name. Don’t use any trademark or copyright
signals in your business name. Remember, responsive display ads are only as
good as the assets used to create them. [music continues]

4 Replies to “Google Ads Tutorials: Building successful Display creative”

  1. belal sajon says:


  2. Rifki Novrian says:

    Thank you

  3. Odete Teles says:

    Gosto muito de todas as notícias do não gosto das serpentes nós vídeos me sinto mal

  4. Вандам Миротворец says:

    Thank you

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